By  on September 9, 2010

Moncler, the luxury outerwear brand, opened its first New York store on 90 Prince Street in SoHo on Wednesday. At more than 3,000 square feet, it is Moncler’s largest store in the world, and the only one big enough to house all the brand’s collections in their entirety, including all the designer collaborations.

“We are quite new on the U.S. market, and we really want to show the American client what Moncler is,” said Moncler president Remo Ruffini.

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