MILAN — Moncler’s first day of trading on the Milan Stock Exchange on Monday wasn’t just another routine day at the market.
Fifty models wearing all-black winter looks posed with chairman and chief executive officer Remo Ruffini on the steps of the Milan Bourse shortly after dawn; suspense built as trading was slightly delayed because prices were rising too much and too quickly; countdown to trading evoked that of a moon mission launch through sound and images, and Ruffini was greeted by the audience with a standing ovation as shares shot up almost 44 percent to 14.67 euros, or $20.15 at current exchange, after a few minutes of trading, at 9:13 a.m. “Emotions are the new currency. Together we must help [the brand] travel on the wings of emotion. And it is with the strength of millions of feathers that I thank you,” said Ruffini as a shower of tiny shreds of white paper — similar to feathers — dusted more than 450 guests, including Matteo Marzotto, Lapo Elkann and Franca Sozzani.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"