MILAN — Moncler will mark its 60th anniversary this year with a series of comics featuring MonDuck, the brand’s iconic duck character that appears on the label’s tags. The six-episode anniversary comics will be presented on the brand’s Web site starting Tuesday. Each episode will be dedicated to a decade, with the last 10 years concluding the project on Nov. 12.
“I, myself, don’t like my birthdays, but this is an important milestone for the brand,” Moncler’s president and creative director, Remo Ruffini, told WWD. “To mark it, we want to be close to our roots. We’ve always been connected to our history, and this is one of the reasons for our success. We are a modern and contemporary brand, but loyal to our history of explorations and technology.”
The comic strips, created by Christian Marra, take the reader through each decade. They begin in the Fifties, when the brand was born — produced in Grenoble, France — destined for climbs in Alaska, the Himalayas, Karakorum and Makalu. The comics move into the Sixties, when the duvet feather was patented, through the Naughts, which include Ruffini and The Carlyle Group’s acquisition of Moncler in 2003, as well as the new luxury direction of the company with the launches of the Gamme Rouge and Gamme Bleu collections. When Ruffini took over the brand, it evolved from a collection of utilitarian, down-filled apparel with mostly local distribution into a fashionable international label, and, to further sustain expansion, in 2008, a 48 percent stake in the company was sold to Carlyle.
“MonDuck has been associated with us since the Seventies,” said Ruffini. “It’s there with the washing instructions, it gives us energy and it’s an unusual reference point — it’s inside your garments, so you see it yourself, it’s personal.”
As for the future, Ruffini said he’s never abandoned the idea of an initial public offering. “We are always attentive to evaluate opportunities,” he said, while acknowledging the markets’ current instability.
Moncler sold a 48 percent stake to Paris-based investment firm Eurazeo in June 2011, pulling the plug on plans to list it on the Milan Stock Exchange that summer. Ruffini retained a 32 percent holding, while The Carlyle Group owns 17.8 percent of Moncler.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews