By  on August 31, 2012

MILAN — Moncler will mark its 60th anniversary this year with a series of comics featuring MonDuck, the brand’s iconic duck character that appears on the label’s tags. The six-episode anniversary comics will be presented on the brand’s Web site starting Tuesday. Each episode will be dedicated to a decade, with the last 10 years concluding the project on Nov. 12.

“I, myself, don’t like my birthdays, but this is an important milestone for the brand,” Moncler’s president and creative director, Remo Ruffini, told WWD. “To mark it, we want to be close to our roots. We’ve always been connected to our history, and this is one of the reasons for our success. We are a modern and contemporary brand, but loyal to our history of explorations and technology.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus