By and  on February 5, 2008

London's designers are increasingly business-minded.

For the past few seasons, Danielle Scutt, a 2005 Central Saint Martins graduate, has been getting the sort of press attention that only exists in young designers' fantasies. Since her first show, as part of Fashion East, she's been the talk of London, and her bright, sexy, in-your-face clothing has been featured in titles including British and American Vogue, The New York Times Magazine, Pop, Dazed and Confused, i-D and W, WWD's sister publication. Kirsten Dunst, who wore one of Scutt's swimsuits for a fashion shoot, liked it so much she asked to take it home.

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