By  on October 14, 2012

Within five minutes of opening her first New York store — a two-story brownstone on East 71st Street — on Oct. 5, Monique Lhuillier made her first sale: a fur and lace jacket from her fall ready-to-wear collection. "Hopefully it's a sign of wonderful things to come," said Lhuillier on Wednesday, while prepping for her fall 2013 bridal show in her New York showroom. "The next day we were completely booked. We had 43 brides that had appointments for the second floor. So we feel like this is a good time for us to be here."

Lhuillier has waited patiently for a boutique in New York, where her flagship comes 12 years after she opened her first store in Los Angeles, and a second one four years after the one in Edina, Minn. "We are very strategic in how we grow, and we grow within our means," said Lhuillier, who owns the business with her husband Tom Bugbee, the company's chief executive officer. "There was never really a rush to [open the New York store]. It's just when it feels right."

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