BEIJING — Montblanc is invoking the spirit of Grace Kelly and the glitz of Monte Carlo to tout its massive new flagship in the country’s capital.
The brand’s new concept store, its largest to date at 19,375 square feet, makes its home in a diamond-shaped stand-alone building in luxury development Sanlitun Village. On Friday, executives and celebrities including Jessica Alba and Naomi Watts assembled to fete the store and its inaugural installation dedicated to the brand’s Princesse Grace de Monaco collection of jewelry, watches and writing instruments.
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