MILAN — Moschino on Monday said it had appointed Jeremy Scott as its new creative director, succeeding Rossella Jardini.
This story first appeared in the October 29, 2013 issue of WWD. Subscribe Today.
His first collection will bow for fall 2014 in Milan.
“This appointment respects the DNA of the brand as Jeremy Scott represents not only an eclectic and contemporary communicator, but most of all, a designer capable of reinterpreting the identity and the essence of Moschino,” the company said.
The Italian firm thanked Jardini for her “enormous contribution in keeping the spirit of Moschino alive and at the forefront of fashion from 1994.”
The Missouri-born Scott moved to New York to study fashion design at the Pratt Institute, and after graduating in 1996, he relocated to Paris, where a year later he introduced his signature brand. Scott worked with Christian Louboutin and Stephen Jones on accessories for his runway show, and in 1996 and 1997, he won the Venus de la Mode Award for Best New Designer. In 1999, he was nominated for Best Young Designer by the CFDA.
In 2002, Scott returned to the U.S., relocating to Los Angeles. Over the years, he has collaborated with pop stars such as Rihanna, Katy Perry, Miley Cyrus, Madonna, Lady Gaga, Kanye West and Gwen Stefani. He has also worked with brands including Linda Farrow, Longchamp, Swatch and Smart, and is known for his eccentric Adidas Originals creations, incorporating teddy bears, cowprint and even leopard tails into his sneaker line.
Scott’s fun and tongue-in-cheek collections resonate with Moschino’s own ironic lineups. Scott, often dubbed the “club kid,” for fall sent out costume-y unisex furry outerwear that culminated in a yellow Big Bird-like head-to-toe ensemble. He has also paraded a Frankenstein motif on sweaters and vinyl checked miniskirts, for example.
In his new role at Moschino, the designer will travel between Milan, where the brand is based, and the U.S., said a company spokesman.
Moschino marks its 30th year this year. Jardini, who is expected to leave the company, has been designing the brand for almost 20 years, following in the footsteps of her mentor and friend, the late Franco Moschino. To pay tribute to the designer, Jardini staged a runway show followed by a party last month, asking Franco Moschino’s favorite models, including Pat Cleveland and Violetta Sanchez, to walk the runway, and asked Gloria Gaynor to perform his favorite soundtrack, “I Am What I Am,” for the show. The brand also marked the anniversary with a party in Chicago last week (see sidebar).
Moschino is part of Aeffe SpA, which also controls the Alberta Ferretti and Pollini brands and produces and distributes collections for brands including Emanuel Ungaro and Cédric Charlier.
“I think that Jeremy could be the right talent because, within the brand’s heritage, he can tell a new story, in order to catch new opportunities and prospects,” said Massimo Ferretti, chairman of Aeffe.