By  on April 16, 2009

MILAN — Moschino SpA has a new boss.

The Italian label on Wednesday appointed Alessandro Varisco as managing director and tasked him with achieving the “growth objectives” ascribed by parent company Aeffe SpA.

Varisco, 43, joins from high-end accessories brand Roberta di Camerino, where he filled the same role. He has also worked at Gianfranco Ferré, Versace and Valentino.

Moschino has been without a leader since former chief executive officer Thierry Andretta left to join Lanvin as executive vice president in January. Varisco will assume executive responsibility for Moschino.

In a telephone interview, Varisco said his biggest challenge was to keep Moschino “agile” in an increasingly fast-paced sector and difficult trading environment.

He added: “The crisis is sending shock waves throughout the luxury industry, but I believe this company has the ability to transform threats into opportunities.”

Aeffe executive chairman Massimo Ferretti stated: “I welcome Alessandro Varisco, who, I am positive, will undertake his new position with dedication and competence, providing further enthusiasm within our group.”

In 2008, revenues at Moschino gained 4.4 percent to 142.9 million euros, or $210.3 million at average exchange, equivalent to just under half of Aeffe’s overall turnover.

Aeffe, which also owns the Alberta Ferretti and Pollini brands and produces collections for Jean Paul Gaultier, has not issued forecasts for the year.

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