LONDON - Roland Mouret’s collection has a new home. Starting next March, the designer will show his RM by Roland Mouret line during Paris Fashion Week, moving from his previous spot during couture week.
“The collection is now more strongly established in the market; It’s a real ready-to-wear collection,” Mouret told WWD.
The move comes in tandem with an acceleration in his delivery cycle. The collection Mouret will present in March will have been sold to buyers in January, and land on the shop floor within three months of the show. Meanwhile, his spring 2010 collection is slated to arrive in stores two months after it’s been shown.
“The real luxury is that people want clothes straight after the show,” said Mouret. He added that his fall 2009-10 collection would continue to revolve around his concept of the dress, accessorized with jackets. “With what’s happening around us, when a lot of women are really frightened to invest in clothes, we have to make the relationship with the customer stronger and keep the signature pieces, with the same hand,” said Mouret.
That approach seems to be working for the designer — his structured Pigalle dress, part of the fall collection, has recently been worn by celebrities including Jennifer Lopez, Beyoncé and Dita Von Teese.
And while the designer confirmed that he has a men’s wear line in development, Mouret said that a launch date isn’t imminent. “We really want to see how the market is doing,” he said.
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