MILAN — Refuting the argument that men’s wear must be boring to be elegant, MSGM creative director Massimo Giorgetti is gearing up to affirm the brand’s joyful fashion philosophy at the Pitti Uomo men’s international trade show. The designer will unveil his spring 2014 collection with a dynamic presentation at Florence’s Stazione Leopolda on June 19.
“The challenge is to demonstrate that it’s possible to design men’s wear that can be colorful and fun, yet very sophisticated and chic,” said Giorgetti.
“The mood is inspired by the Nineties,” he added, citing Brandon Walsh of “Beverly Hills 90210” as an important reference for the collection. The good boy who moved from Minnesota to glamorous Beverly Hills with his difficult twin sister Brenda would have certainly loved the denim pants with MSGM’s iconic collegiate “M” logo embroidered on the back pocket, which Giorgetti included in the spring range.
However, opting for a look “which is less young and much cooler than in the past seasons,” Giorgetti didn’t indulge in the sweet and preppy, but channeled a slightly rebellious and grunge-very urban “American skate park” theme. Giorgetti also cited Larry Clark’s “Ken Park” and Gus Van Sant’s “Paranoid Park” as important iconographic inspirations for his collection.
In line with the main theme, the pieces show relaxed silhouettes — outerwear came in deconstructed shapes and the pants were never too tight. A look included a suede biker jacket, worn over a Kurt Cobain-like checkered shirt and a signature floral cotton sweatshirt matched with cotton gabardine maxi shorts.
A very athletic outfit, reminiscent of the California surfer style, included a multicolor windbreaker with micro-floral details paired with trousers with a contrasting lateral band. To complete the look, there were also a raw-cut lightweight shirt and a tie-dyed cotton sweatshirt.
Footwear included a revisited Nineties surf sandal, along with canvas sneakers and slippers with vivid prints. To highlight the strong Nineties inspiration, Giorgetti also designed skater shoes that are “a bit chunky.”
The collection, which is positioned in the contemporary fashion segment, features retail prices ranging from 150 euros, or $199 at current exchange rates, to 180 euros, or $239, for pants, and 150 euros, or $199, and 250 euros, or $332, for sweatshirts.
According to Giorgetti, the men’s business currently represents 20 percent of MSGM’s total revenues. “Our goal is to increase it to 30 percent by the end of 2013,” he said.
While MSGM rings in 70 percent of its women’s sales abroad, the men’s line is strongly tied to the domestic market, but, “I think that the U.S. might be ready to understand the men’s line and Japan is already growing thanks to the partnership with a local distributor, as well as Hong Kong and Korea,” Giorgetti said.
The MSGM men’s wear line is available in 100 stores worldwide, including Excelsior in Milan, Society Club in Monte Carlo, Monaco, Mahani in Dubai, Seoul’s Koon and Tom Greyhound, H. Lorenzo in Los Angeles, along with Behaviour and Owen New York.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews