By  on May 2, 2013

NEW YORK — Narciso Rodriguez is in expansion mode, this week unveiling a revamped Web site that will have e-commerce capabilities for the first time.

The company embarked on three major initiatives last year: the introduction of both footwear and handbags, and the decision to recreate the brand’s digital flagship in partnership with Wednesday and Acadaca. The latter is part of the company’s long-term plan of servicing the consumer directly, according to Narciso Rodriguez chief executive officer Robert Wichser. He calls the new site “a key growth vehicle” for the company going forward, predicting that e-commerce at will become 20 to 25 percent of the overall business.

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