Since Nathan Bogle exited as co-founder of Rag & Bone in 2006, he’s watched from the sidelines as the brand has rocketed to prominence and opened a string of 10 stores, including its latest flagships on Madison Avenue in April and London last month.
Now Bogle is back in the game with his own men’s label, called Jardine, which will launch at retail for spring. If he has any pangs of regret about departing Rag & Bone — or feels any pressure to live up to his former brand’s remarkable recent success — he doesn’t express it during a preview of his new line. “They’ve done a fantastic job. I commend them all the way and I see the work they’re doing and I think it’s great,” he observed of former partners Marcus Wainwright and David Neville. “I’m not in touch with them. We do our own things now.”
There are no traces of the vintage-centric Rag & Bone aesthetic in Jardine, which is overtly modern and minimalist, gilded with a touch of Eighties exuberance. There’s no denim in the collection, either.
“Back then, I was really inspired by Americana and denim. I’m a different person now and I’m responding to something fresher and cleaner, to simplicity and an uncluttered look,” explained Bogle, 37.
The debut collection includes suit separates in crisp polyurethane-coated cotton or tropical weight wool, all with single-button jackets ($825 to $895 retail) and pants that are available in either slim or straight fits ($225 to $250). Dress shirts ($275) are fashioned from 120s cotton, adorned with a double row of vertical pin tucks. Café racer jackets in lightweight perforated leather ($1,195) are soft to the touch yet sleek in silhouette.
Bogle didn’t shy away from utilizing synthetic fabrics, such as in his updated take on Sixties Ban-Lon polo shirts in viscose ($295) or gilet jackets in waterproof polyester with zip-off sleeves ($595). Pops of color accentuate the lineup, such as polos in vivid yellow, pants in bright pink and T-shirts in graphic, two-tone triangle patterns ($90).
Two angel investors have helped finance the launch, in addition to Bogle’s own funding. The self-taught designer has hired one person so far to work on the line, which is produced mostly in Portugal. Bogle is selling the line personally to retailers, using contacts built up from his days at Rag & Bone.
Jardine — which was the surname of Bogle’s great-grandfather — is the end result of the designer’s long-held plans to launch his own venture. “I needed a little bit of breathing room,” he explained of the extended wait for the label to gel. Since splitting from Rag & Bone — a company in which he sold his entire stake — Bogle has worked on a number of various projects. From 2008 to 2010, he formed his own consulting firm, called NB Associates, and worked for several men’s wear brands, including Bespoken.
In November 2010, Bogle was brought on board as a partner at a startup film and television production company called Artful Dodger Productions to work on script proposals. He enrolled in a screenwriting course of study at the New York Film Academy last year and is at work on his own script as well. “It’s a nice balance to the intensity of starting a new brand,” he noted.
Bogle — who became tabloid fodder for a spell while dating actress Natalie Portman in 2007 — also resumed his modeling career. He’s appeared in J. Crew catalogues for the past few years and was featured in campaigns for the high street chain Next in the U.K. in 2009 and 2010. The London-born Bogle first came to New York in 1998 to pursue modeling and racked up spots in Louis Vuitton, DKNY, Emporio Armani, Paul Smith, Ermenegildo Zegna and Gap ads.
“The men’s wear category right now is very exciting, as it’s growing by leaps and bounds,” said Bogle, who has the advantage of serving as his own fit model for Jardine. “I think the opportunity to introduce new product is there. For next fall, I’d like to add more outerwear and knitwear and be a little aggressive with categories like accessories and shoes, if the opportunity is there.”
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews