Since Nathan Bogle exited as co-founder of Rag & Bone in 2006, he’s watched from the sidelines as the brand has rocketed to prominence and opened a string of 10 stores, including its latest flagships on Madison Avenue in April and London last month.
Now Bogle is back in the game with his own men’s label, called Jardine, which will launch at retail for spring. If he has any pangs of regret about departing Rag & Bone — or feels any pressure to live up to his former brand’s remarkable recent success — he doesn’t express it during a preview of his new line. “They’ve done a fantastic job. I commend them all the way and I see the work they’re doing and I think it’s great,” he observed of former partners Marcus Wainwright and David Neville. “I’m not in touch with them. We do our own things now.”
There are no traces of the vintage-centric Rag & Bone aesthetic in Jardine, which is overtly modern and minimalist, gilded with a touch of Eighties exuberance. There’s no denim in the collection, either.
“Back then, I was really inspired by Americana and denim. I’m a different person now and I’m responding to something fresher and cleaner, to simplicity and an uncluttered look,” explained Bogle, 37.
The debut collection includes suit separates in crisp polyurethane-coated cotton or tropical weight wool, all with single-button jackets ($825 to $895 retail) and pants that are available in either slim or straight fits ($225 to $250). Dress shirts ($275) are fashioned from 120s cotton, adorned with a double row of vertical pin tucks. Café racer jackets in lightweight perforated leather ($1,195) are soft to the touch yet sleek in silhouette.
Bogle didn’t shy away from utilizing synthetic fabrics, such as in his updated take on Sixties Ban-Lon polo shirts in viscose ($295) or gilet jackets in waterproof polyester with zip-off sleeves ($595). Pops of color accentuate the lineup, such as polos in vivid yellow, pants in bright pink and T-shirts in graphic, two-tone triangle patterns ($90).
Two angel investors have helped finance the launch, in addition to Bogle’s own funding. The self-taught designer has hired one person so far to work on the line, which is produced mostly in Portugal. Bogle is selling the line personally to retailers, using contacts built up from his days at Rag & Bone.
Jardine — which was the surname of Bogle’s great-grandfather — is the end result of the designer’s long-held plans to launch his own venture. “I needed a little bit of breathing room,” he explained of the extended wait for the label to gel. Since splitting from Rag & Bone — a company in which he sold his entire stake — Bogle has worked on a number of various projects. From 2008 to 2010, he formed his own consulting firm, called NB Associates, and worked for several men’s wear brands, including Bespoken.
In November 2010, Bogle was brought on board as a partner at a startup film and television production company called Artful Dodger Productions to work on script proposals. He enrolled in a screenwriting course of study at the New York Film Academy last year and is at work on his own script as well. “It’s a nice balance to the intensity of starting a new brand,” he noted.
Bogle — who became tabloid fodder for a spell while dating actress Natalie Portman in 2007 — also resumed his modeling career. He’s appeared in J. Crew catalogues for the past few years and was featured in campaigns for the high street chain Next in the U.K. in 2009 and 2010. The London-born Bogle first came to New York in 1998 to pursue modeling and racked up spots in Louis Vuitton, DKNY, Emporio Armani, Paul Smith, Ermenegildo Zegna and Gap ads.
“The men’s wear category right now is very exciting, as it’s growing by leaps and bounds,” said Bogle, who has the advantage of serving as his own fit model for Jardine. “I think the opportunity to introduce new product is there. For next fall, I’d like to add more outerwear and knitwear and be a little aggressive with categories like accessories and shoes, if the opportunity is there.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews