By  on March 23, 2009

A cocktail party celebrating the newest license at the Natori Co. with Loftex USA pulled in retail heavyweights at the Loftex showrooms this month. Among the guests: Michael Gould, president and chief executive officer of Bloomingdale’s, Terry Lundgren, chairman, president and ceo of Macy’s Inc., and Jeff Kantor, president of Macy’s Home Store.

Loftex, which manufactures upscale bath and beach towels, will launch the licensed towels bearing the signature prints of the Natori company this fall. Shipments of the bath collection are planned for August, and the beach collection is slated to be in-store for spring 2010, said Josie Natori, president and ceo of Natori Co. The Bath Collection features 16 solid colors, as well as colorful and tonal geometric prints such as the Natori Crest and Natori Dragon and coordinates including an embroidered wedding towel set.

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