LOS ANGELES — Neil Lane has become one of Hollywood’s go-to jewelers from behind two counters at a tiny, hard-to-find private salon on Beverly Boulevard here.
Now, Lane has visions of broadening his brand’s reach with the opening today of a larger location on La Cienega Boulevard.
“I am ready to take the platform as a major player in the world of fashion and jewels,” Lane said. “I am the kind of guy that doesn’t leap until I see that something is there, and I feel I am in a position to take that next step.”
Lane certainly took his time with the 1,400-square-foot La Cienega store around the corner from Melrose Place. Since Lane’s arrival in Los Angeles from New York about 20 years ago, the Beverly Boulevard location was his brand’s only home until it closed after a fire in April.
Lane and architect David Montalba, who also worked on Monique Lhuillier’s bridal salon next door to the Neil Lane store, are responsible for the look of the new space. The airy store is splashed in neutral shades of light brown and features white oak custom jewelry cases that use keyless, electronic locks. Frosted windows protect shoppers’ privacy.
The store carries the breadth of Lane’s jewelry designs, from engagement rings to statement stunners to layerable chains, and prices run from less than $1,000 to almost $3 million. Rough-cut and colored diamonds, as well as classic white diamonds, are prominent.
At the rear, there’s a case filled with more than $10 million worth of vintage pieces, including a necklace of rubies and diamonds that was owned by Brooke Astor. Next to the case is a picture of Missy Elliott and Madonna from a Gap campaign in which Twenties-era bracelets from Lane’s collection were worn.
Celebrities, from Barbra Streisand in Lane’s early days to the likes of Jennifer Lopez, Ellen DeGeneres and Miley Cyrus today, have worn his pieces. But until now, Lane hasn’t turned the Hollywood spotlight into an engine for rapid growth. “I have never been the guy who took the fast buck,” he said.
Lane, the sole owner of the company, noted that his business has been marked by consistent profitability. Although he wouldn’t specify an estimate for first-year sales at the store, he suggested it could be in the “millions.”
Last year, Lane said sales grew 35 percent over 2006. In addition, he said the troubled economy could open up opportunities to partner with companies searching for brands that retain consumer loyalty even in hard times.
Lane, who has eschewed licensing, said the time is right to push ahead with it, especially deals that would expand his brand’s presence in the bridal world. He’s also considering bringing on a chief executive officer to help grow his client base. “I definitely would like to bring taste to the masses,” Lane said.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye