Northern California's Bay Area is getting another shot of luxury, courtesy of Neiman Marcus.
Neiman's will open a 110,000-square-foot, full-line store in the East Bay town of Walnut Creek in late 2010 or early 2011. The store will be built in the Broadway Plaza mall, joining anchors Nordstrom and Macy's in the 697,000-square-foot downtown outdoor lifestyle center.
The only Neiman Marcus in the area is the 250,000-square-foot freestanding store in San Francisco's Union Square.
"Walnut Creek has always been very high on our list because its demographic is very compatible with our customer and this location has a high visibility in the market," said Wayne Hussey, senior vice president of properties for Neiman Marcus. "The East Bay and San Francisco are two totally different markets and we felt there was a void there."
The addition of Neiman's will only slightly increase the mall's total square footage because some existing buildings will be taken down when leases end and the mall refines its retail mix.
"Neiman Marcus takes Broadway Plaza to the next level, and global luxury retailers will be much more interested in the area once it comes in," said Randy Brant, executive vice president of Macerich, which co-owns the mall with Northwestern Mutual Life.
San Francisco's East Bay area, considered a less-moneyed suburb than those on the other side of Bay Bridge (such as Marin County), has a substantial demographic of luxury customers, many of whom find more value in the housing market.
Broadway Plaza houses 78 retailers and restaurants, including Swarovski and Coach, but the majority of tenants are midtier, such as Gap, Bebe, Lacoste, Cole Haan and J. Crew. Macerich has reported that the center's occupancy rate is 97.8 percent, with average sales of $768 a square foot.
"The arrival of Neiman's elevates the mall, signals high-end luxury and signals that the marketplace has the demographic to support it," said retail consultant Dana Telsey. "They select stores carefully and these deals are made for the long term."
Neiman Marcus has 39 full-line stores. Along with Walnut Creek, six more are opening between fall 2008 and 2011, including a 120,000-square-foot store in the San Fernando Valley's Topanga Plaza in September and the northwest Seattle suburb of Bellevue in 2009, as well as Sarasota, Fla., and Princeton, N.J., in 2010.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye