By  on October 3, 2013

What sells? Many designers prefer to ignore the question, lest it prove anathema to their sacred creative process, yet it was the first thing Scott Studenberg and John Targon asked when launching their new collection, Baja East.

The duo is familiar with the art of the sale, having worked for three of the most influential and successful brands in fashion today, actually selling the clothes. Studenberg was Lanvin’s national sales director of North and South America for about five-and-a-half years, while Targon recently left Burberry, where he was director of wholesale for men’s wear and men’s accessories. Prior to that he spent four years as sales director of North America at Céline.

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