What sells? Many designers prefer to ignore the question, lest it prove anathema to their sacred creative process, yet it was the first thing Scott Studenberg and John Targon asked when launching their new collection, Baja East.
The duo is familiar with the art of the sale, having worked for three of the most influential and successful brands in fashion today, actually selling the clothes. Studenberg was Lanvin’s national sales director of North and South America for about five-and-a-half years, while Targon recently left Burberry, where he was director of wholesale for men’s wear and men’s accessories. Prior to that he spent four years as sales director of North America at Céline.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"