By  on June 26, 2014

PARIS — Against the backdrop of a luxury sector that is slowing down in most parts of the world, a new movement of male, urban and very contemporary French brands is stepping up to fill the middle segment of the market.

Offering easy, high-quality design at an accessible price, these brands have found a niche between luxury and high street, “a niche that didn’t exist in France before,” said Paris-based fashion consultant Jean-Jacques Picart. “In France men could only shop either ‘business style’ or ‘easy to wear.’ There was nothing in between until new names such as Ami, Marchand Drapier, Kitsune, Carven and others appeared.”

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