By  on February 5, 2009

Established men’s wear designers are going back to their roots this season, and no one knows his brand heritage better than Ralph Lauren. The diversity of his men’s collections, presented this week, allows for emphasis on tradition and simultaneous courting of new customers with more modern fare.

Creatively, the company remains focused on its subbrand culture even as Polo — just like every other fashion and luxury brand — battles the challenges of the recession. The difficulties were crystallized Wednesday when Polo reported a decline in quarterly income and cut its full-year profit outlook. (See full story, page 7.)

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