By  on July 22, 2013

In an unassuming, controlled fashion, L’Agence is becoming the quiet West Coast counterpart to touted New York contemporary brands that include Rag & Bone, 3.1 Phillip Lim, Helmut Lang, Alexander Wang and Theyskens’ Theory. The brand is heightening its profile a smidgen with a tiny store opening today on Melrose Place in Los Angeles.

The store itself, on a reenergized street that L’Agence creative director Margaret Maldonado has made her professional home for eight years — first at the Margaret Maldonado Agency, the styling, hair and makeup agency she founded in 2000 and continues to own, and then, beginning in 2008, with L’Agence — reflects the brand’s measured approach to growth. It is 500 square feet at the outset and intimate enough to feel like the fantasy closet of an admirer of L’Agence, but can be expanded 700 more square feet when L’Agence is confident the sales will justify a size increase.

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