When Adam Selman launches his collection Sept. 5 at a presentation at the Algus Greenspon Gallery during New York Fashion Week, it will be among one of the smaller venues in which his designs have made their debut. As Rihanna’s primary costume designer for the past two years, Selman’s work has not lacked for exposure, even if he has labored somewhat anonymously. Rihanna has 31.2 million followers on Twitter and 9.4 million on Instagram, where she regularly posts suggestive selfies that show off custom pieces by Selman, such as the barely there bikini — which featured a bejeweled cage for her breasts — she wore earlier this month during Carnival in her native Barbados. “The crazy thing is that every girl from 18 to 30 is wearing a costume like that,” said Selman, who accompanied Rihanna on the trip. “It wasn’t as scandalous as it looks in pictures, but after going and seeing Carnival, the bikini that I first made for her made a lot more sense.” He was referring to his first design for the singer, a Swarovski Elements bikini that looked like candy that he worked on with Tom Binns.
Not coincidentally, Selman is obsessed with swimwear because it can be “a little bit more ridiculous.” There’s a swim component to his spring collection, worked in a wearable way, along with soft lingerie and athletic references. There are boxy tops based on hockey jerseys, sweatshirts and pretty satin pastel robes and slip dresses. A kicky cotton twill skirt is paired with a matching jacket. Two of his main points of reference are the 1981 HBO special on supermodels called “Beautiful Baby, Beautiful” and the soft-focus sexpot glamour of Seventies Francesco Scavullo Cosmopolitan magazine covers. “It’s sexy. It’s that fantasy woman but it’s also sporty,” said Selman, surrounded by examples of vintage Cosmo covers, the models tan, toned and mostly clad in some form of spandex. “I really respond to that.” RELATED STORY: NYFW Newcomers — Nellie Partow >>
Selman grew up primarily in Texas, in a “superathletic household.” He and his sister were cheerleaders, his brother played baseball and basketball and his dad coached. He moved to New York 13 years ago to study at Pratt, and eventually took a freelance design job with Zaldy, working with him on L.A.M.B. and celebrity tours, which included Lady Gaga’s Monster Ball and Michael Jackson’s ill-fated This Is It tour. When Mel Ottenberg was called to style Rihanna’s 2011 Loud tour, he brought in Selman, his boyfriend of five years, to help. “I thought it was just a tour — ‘Great. So much fun,’” said Selman of working with Rihanna. “And then she just kept calling and calling, ‘Do you want to make me this?’” She’s kept him steadily busy for two years straight with the 777 Tour, promoting Unapologetic and the Rihanna for River Island collection, a two-season line for the high street retailer, for which Selman served as head designer. It was that project that got him thinking about officially doing his own thing.
Used to operating under 48-hour deadlines for celebrity requests, Selman worked quickly, putting his own line together in two months with New York factories with which he had established relationships. Ottenberg is styling and Jen Brill is working as creative consultant. Selman hasn’t determined pricing exactly; he wants it to be “accessible,” around $400 retail for a dress. He plans to start small with distribution: Opening Ceremony, Net-a-porter and Barneys New York are on his wish list. “I would hate to do something that I can’t manufacture,” he said. “That would be my worst nightmare.”
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews