When Adam Selman launches his collection Sept. 5 at a presentation at the Algus Greenspon Gallery during New York Fashion Week, it will be among one of the smaller venues in which his designs have made their debut. As Rihanna’s primary costume designer for the past two years, Selman’s work has not lacked for exposure, even if he has labored somewhat anonymously. Rihanna has 31.2 million followers on Twitter and 9.4 million on Instagram, where she regularly posts suggestive selfies that show off custom pieces by Selman, such as the barely there bikini — which featured a bejeweled cage for her breasts — she wore earlier this month during Carnival in her native Barbados. “The crazy thing is that every girl from 18 to 30 is wearing a costume like that,” said Selman, who accompanied Rihanna on the trip. “It wasn’t as scandalous as it looks in pictures, but after going and seeing Carnival, the bikini that I first made for her made a lot more sense.” He was referring to his first design for the singer, a Swarovski Elements bikini that looked like candy that he worked on with Tom Binns.
Not coincidentally, Selman is obsessed with swimwear because it can be “a little bit more ridiculous.” There’s a swim component to his spring collection, worked in a wearable way, along with soft lingerie and athletic references. There are boxy tops based on hockey jerseys, sweatshirts and pretty satin pastel robes and slip dresses. A kicky cotton twill skirt is paired with a matching jacket. Two of his main points of reference are the 1981 HBO special on supermodels called “Beautiful Baby, Beautiful” and the soft-focus sexpot glamour of Seventies Francesco Scavullo Cosmopolitan magazine covers. “It’s sexy. It’s that fantasy woman but it’s also sporty,” said Selman, surrounded by examples of vintage Cosmo covers, the models tan, toned and mostly clad in some form of spandex. “I really respond to that.” RELATED STORY: NYFW Newcomers — Nellie Partow >>
Selman grew up primarily in Texas, in a “superathletic household.” He and his sister were cheerleaders, his brother played baseball and basketball and his dad coached. He moved to New York 13 years ago to study at Pratt, and eventually took a freelance design job with Zaldy, working with him on L.A.M.B. and celebrity tours, which included Lady Gaga’s Monster Ball and Michael Jackson’s ill-fated This Is It tour. When Mel Ottenberg was called to style Rihanna’s 2011 Loud tour, he brought in Selman, his boyfriend of five years, to help. “I thought it was just a tour — ‘Great. So much fun,’” said Selman of working with Rihanna. “And then she just kept calling and calling, ‘Do you want to make me this?’” She’s kept him steadily busy for two years straight with the 777 Tour, promoting Unapologetic and the Rihanna for River Island collection, a two-season line for the high street retailer, for which Selman served as head designer. It was that project that got him thinking about officially doing his own thing.
Used to operating under 48-hour deadlines for celebrity requests, Selman worked quickly, putting his own line together in two months with New York factories with which he had established relationships. Ottenberg is styling and Jen Brill is working as creative consultant. Selman hasn’t determined pricing exactly; he wants it to be “accessible,” around $400 retail for a dress. He plans to start small with distribution: Opening Ceremony, Net-a-porter and Barneys New York are on his wish list. “I would hate to do something that I can’t manufacture,” he said. “That would be my worst nightmare.”
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)