By  on September 8, 2017
Spring Studios will be the new home of NYFW: The Shows, beginning in February.

The wandering New York women’s fashion shows have found a new home.IMG and Spring have forged an alliance whereby NYFW: The Shows will move to Spring Studios at 50 Varick Street, beginning in February.Spring will serve as the centralized hub for all NYFW: The Shows-related activity, including runways shows and presentations, retail pop-ups, digital activations and designer partnerships.Through this alliance, NYFW: The Shows’ designers and partners will benefit from access to Spring Studios, a multidisciplinary space available year-round, as well as creative services. There will be various spaces available for women's shows. IMG officials declined to reveal the length of the deal, nor were they available for comment.This season, the main location for NYFW: The Shows is Skylight Clarkson Sq at 550 Washington Street after Skylight at Moynihan Station at 360 West 33rd Street was no longer available. Those two venues had been the main venues since fall 2015, although designers have been holding their shows all over town.The Shed,  a multiarts center that will house all types of performing arts, visual arts and popular culture, has been rumored to be the future home of fashion week. It is still under construction and won't be ready until spring 2019. It is located at 545 West 30th Street, between 10th and 11th Avenues, where the High Line meets Hudson Yards.Over the last few years, designers such as Michael Kors, Calvin Klein, Altuzarra and Diane von Furstenberg have shown their women’s collections at Spring. Jeremy Scott hosted his 20th anniversary show and after party, in partnership with NYFW: The Shows at Spring Friday night.This season, as part of NYFW: The Shows,  designers such as Badgley Mischka, Beaufille, Claudia Li, Cushnie et Ochs, Jonathan Simkhai, Naeem Khan, Prabal Gurung and Priscavera are showing at Skylight Clarkson Sq.In February 2015, NYFW: The Shows, which was then called Mercedes-Benz Fashion Week, wrapped up five years at Lincoln Center. Before that, the shows, which were purchased by IMG from the CFDA, were centralized in Bryant Park for 17 years. During the Lincoln Center days, many designers became disenchanted with the tents’ commercial atmosphere and had decamped to other locations such as Spring Studios, Park Avenue Armory, Skylight Clarkson Sq, ArtBeam and Vanderbilt Hall at Grand Central Terminal. (They had become disenchanted with Bryant Park, too, and had experimented with new show spaces.)Separately, WWD reported in June that beginning  in January 2018, New York Fashion Week: Men's, which is organized by the Council of Fashion Designers of America, would no longer be located at Skylight Clarkson Sq, which had served as the primary location since 2015. At the time, the CFDA said it would “decentralize” its men’s shows beginning next year.On Friday, Mark Beckham, vice president of marketing for the CFDA, said about the men’s shows: “We are in the midst of conducting site visits.”

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus