DUSSELDORF — The German women's wear market is trading up again, but this time it's more a matter of taste than price as the premium or bridge segment expands its reach.
A move toward less flashy looks in more sophisticated fabrics and silhouettes from previously midmarket vendors was in evidence here during the CPD trade fair Feb. 10 to 12. Emozioni was a perfect case in point. Now owned by the Miro Radici Group, the former Steilmann subsidiary has been repositioned at the upper end of the Nienhaus & Lotz division. About 90 percent of the fabrics used are Italian, with the emphasis on virgin wool, cashmere-wool blends and silk. The buttons are made of horn, the palette richly neutral, the shapes updated and clean but detailed with a contemporary kick.
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