By  on February 26, 2009

Not content to launch men’s with only their designer label, The Row, Mary-Kate and Ashley Olsen are tackling men’s wear on a second front — their contemporary brand Elizabeth and James, which is also expanding in each of its existing categories.

Elizabeth and James women’s wear launched for fall 2007 through a licensing partnership between L’Koral Industries, the former parent of Seven For All Mankind and the Olsens’ company Dualstar. It is now sold in more than 200 doors, including Bloomingdale’s, Nordstrom, Saks Fifth Avenue and Neiman Marcus. The partners forecast revenue growth of at least 25 percent this year in just the women’s category. Elizabeth and James is also expanding the women’s shoe line it launched last season through a partnership with Steve Madden, and adding fine jewelry to its collaboration with jeweler Robert Lee Morris. (Think rose gold and diamonds.)

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