By  on February 5, 2009

Ashley and Mary-Kate Olsen are launching men’s wear under their label The Row — a fitting development, perhaps, for a collection named after Savile Row that frequently takes inspiration from the fabrics and tailoring traditions of men’s wear.

The stealthy global expansion of The Row has surprised the fashion world with its subtle chic and avoidance of the typical celebrity-designer business. The Olsens have kept relatively quiet about their attachment to the line, leaving its promotion largely to sales reps and word of mouth. They hope such discretion will work in their favor now as they attempt to win over men who might not relate to the former child stars as readily as women do.

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