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It’s been a busy year for Alexander Wang—and we’re only into month three. So far in 2011, he’s won GQ’s Best New Menswear Designer in America award; relaunched his Web site to include behind-the-scenes documentaries, model confessionals and online artist collaborations; started a Twitter account, and, in perhaps the splashiest debut of all, opened his first store, at 103 Grand Street in the former Yohji Yamamoto space in New York. Complete with a fox fur hammock; leather rug; hybrid half-marble, half–black iron tables, and a 10-foot-high, 14-foot- wide cage, the flagship works a similar vibe to his own showroom—sleek and cool.
This story first appeared in the March 21, 2011 issue of WWD. Subscribe Today.
“But not too sterile,” said Wang, who celebrated with an opening bash headlined by Lauryn Hill. “I wanted it to feel a bit flawed. There’s always this idea of imperfection in our clothes.”
His powerhouse fall collection, in which he wanted to “poke fun at luxury and decadence”— only furthered that thought with its terrific mash-ups of tuxedo and track pants, parkas and jackets. He also launched a line of wallets and coin purses, partly inspired by Carine Roitfeld. “She told me she doesn’t carry purses,” Wang explained, “only a wallet and cell phone.”