By and  on June 10, 2010

Brema, an Italian brand founded in 1969 as off-road motorcycling attire, has a new designer in Roberto Menichetti, the former creative director of Burberry Prorsum and Jil Sander. Brema, based in Ancona, was once known for introducing bright color and technical materials to motorcycle suits. This season, Menichetti has taken over design of Brema’s signature line, giving it a trendier look and more all-purpose function with extra-light fabrics. The core item, the jacket, is complemented by pants, shirts and sweatshirts. In addition, the partners are launching a co-branded collection called Brema-Menichetti, geared toward the needs of hard-core rally, endurance and travel motorcyclists with more extreme fits, fabrics and treatments.

This is the beginning of a four-season collaboration between Sundek, the swim-trunk maker, and designer Neil Barrett, who is known for modern tailoring and mash-ups of sport and formal. The collection consists of about 50 pieces, from a new version of Sundek’s signature rainbow short to a complete range of T-shirts, polos, jackets, walk shorts and beach accessories. Prices will be slightly higher than Sundek’s main line but much lower than Barrett’s. The partners will host a presentation and cocktail party on June 15.

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