By  on June 14, 2012

NEW YORK — With 13 stores and counting, Oscar de la Renta Inc. is stepping up the retail side of its business.

Like much of what the company’s namesake has done throughout his 50-year-plus career, de la Renta has approached retailing with discretion and measured steps. Now as the label has evolved beyond ready-to-wear to include accessories, children’s wear, fragrances, bridal, beauty and even suntan lotion, president Alex Bolen is eager to showcase the mix all in one place. During an interview in the company’s West 42nd Street office here, Bolen was quick to note that the company is by no means easing up on wholesale or e-commerce.

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