In the summer of 2009, twin brothers Shimon and Ariel Ovadia ducked into the Double RL store in East Hampton, N.Y. to escape a thunderstorm. Inside, the duo encountered their longtime hero, Ralph Lauren, who was there with his wife, Ricky, and brother, Jerry. The chance meeting, which led to an almost hour-long chat with the designer, would be a pivotal moment in the brothers’ lives.
“Some kids grow up idolizing movie stars or athletes. We grew up idolizing Ralph Lauren,” remembered Shimon Ovadia, who is seven minutes older than his brother. “The idea of launching our own line had been brewing for a while, but it was meeting Ralph that really put the match to the fire. We told him our whole life story and he said, ‘If you want one piece of advice, do what you love and do what you believe in.’”
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