By  on June 25, 2008

Adrianna Papell has shed its fusty image with fashionable design and a new emphasis on special occasion dresses for night and day.

Formerly known for traditional styling and silk prints, the 29-year-old company has modernized its namesake label in the last year. Adrianna Papell's best-selling look is now a cocktail dress made of 70 pieces of synthetic shimmer sewn into tucked tiers. It's one of the most labor-intensive dresses the company has ever made, and retails for $160.

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