It’s been more than a year since Maxime Simoëns showed a collection. In January 2012 he showed his spring 2012 ready-to-wear during couture week —rather clumsy timing given that he had sold the collection six months prior. But it got him on the radar. “We definitely gained some visibility showing during couture,” he recalled. “It was a great opportunity.”
After a tumultuous year that had him rumored to be a contender for Dior and a fruitless attempt at the helm of French house Leonard, Simoëns said he took some time to concentrate on his own company. “This is really like a reboot,” Simoëns said at a preview at his studio and headquarters, explaining that the company has been almost entirely restructured.
Luxury titan Bernard Arnault, chairman and chief executive officer of LVMH Moët Hennessy Louis Vuitton, is now providing financial backing to Simoëns, along with strategic advice, as Dior ceo Sidney Toledano is coaching Simoëns on his fledgling business.
In addition to rtw, Simoëns will show his first bag and shoe style along with some jewelry on the runway. For the clothes, Simoëns said he is really true to himself, building on silhouettes that are very structured with geometric architecture and feminine body-conscious appeal. “Sensual but not sexual,” he said. — Laurent Folcher NEXT: Pallas >>
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew