It’s been more than a year since Maxime Simoëns showed a collection. In January 2012 he showed his spring 2012 ready-to-wear during couture week —rather clumsy timing given that he had sold the collection six months prior. But it got him on the radar. “We definitely gained some visibility showing during couture,” he recalled. “It was a great opportunity.”
After a tumultuous year that had him rumored to be a contender for Dior and a fruitless attempt at the helm of French house Leonard, Simoëns said he took some time to concentrate on his own company. “This is really like a reboot,” Simoëns said at a preview at his studio and headquarters, explaining that the company has been almost entirely restructured.
Luxury titan Bernard Arnault, chairman and chief executive officer of LVMH Moët Hennessy Louis Vuitton, is now providing financial backing to Simoëns, along with strategic advice, as Dior ceo Sidney Toledano is coaching Simoëns on his fledgling business.
In addition to rtw, Simoëns will show his first bag and shoe style along with some jewelry on the runway. For the clothes, Simoëns said he is really true to himself, building on silhouettes that are very structured with geometric architecture and feminine body-conscious appeal. “Sensual but not sexual,” he said. — Laurent Folcher NEXT: Pallas >>
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.