Some new or noteworthy brands to check out during the Paris shows. OFFICINE GÉNÉRALE
Designer Pierre Mahéo confesses he designs primarily for himself. Launched in 2012 and now in its fourth season, his Officine Générale line will be brought to a wider audience for the first time in Paris after winning over retailers such as Odin in New York, Barneys New York and Andreas Murkudis in Berlin.
“Fabric is at the core of my design, it always comes first,” said Mahéo. The collection, mostly made in Portugal, is all about natural fabrics sourced in the best quality possible. Alongside wools from the U.K. and Italy, this season will see the introduction of a white selvage denim, a rarity he found in Japan.
His attention to details, some inspired by heritage tailoring and workwear, include newspaper pockets in the lining of coats and tightening tabs on the waist of tailored pants. These are mixed with activewear touches to create a classic wardrobe for the modern urban man.
Mahéo is also introducing shoes this season, with four styles in tune with his design ethos: a basic midhigh sneaker and three lace-up formal shoe styles based on a chic military officer type.
“We always had a lot of tailoring in our women’s collection. People were pushing us to do men, and now that we have developed our clientele, it felt like the right time,” said Brooke Taylor, who with his partner Nana Aganovich forms the duo behind the Aganovich label.
Their first foray into men’s wear is a capsule wardrobe conceived as the male counterpart to the women’s collection, hitting the same chords of theatrical and romantic inspiration.
Antique botanical drawing plates inspired the men’s logo, while natural linen serves as the fabric of choice for tailored pieces manufactured in the U.K. Quirky details include a clown face adorning the front of a white long-sleeve T-shirt and multicolored zippers at the back of jodhpur pants.
The palette of natural, black and white is dotted with shades of blue obtained with Bleu de Lectoure pigment, an antique natural dye that was worn by all of Napoleon Bonaparte’s soldiers. Here, it is used on jersey tanks and T-shirts, as well as for different motifs on cotton piqué shirts.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews