By  on June 5, 2013

BEIJING — Sir Paul Smith doesn’t seem totally convinced that his second foray into Mainland China is going to be a smashing success. But he also doesn’t seem too worried.

“I suppose the biggest challenge is the fact that we’re not as well-known” as the larger designers already in China, said Smith on the official opening day of his new flagship here. “So it’s very much about finding the customer that is confident enough to wear something that doesn’t shout out that it equals money. It’s more of a discerning customer.”

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