By  on March 19, 2009

Paul Stuart is showing its younger side.

The Madison Avenue specialty store has installed a shop to the right of its main entrance devoted to its Phineas Cole label. Phineas Cole, introduced in late 2007, was the first new brand offered by the 71-year-old company. The slim, modern collection of suits, sportswear, shirts and ties is targeted to well-groomed men in their 30s and represents a departure for the retailer, which is known for its more traditional offerings.

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