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Paula Sutter Exits President Post at DVF

She will leave the company on Dec. 31.

NEW YORK — Paula Sutter has resigned from her role as president of Diane von Furstenberg Studio, LLC. She will leave the company on Dec. 31.

“Paula has played a key role in the second life of DVF,” said Diane von Furstenberg, who holds the title of founder and cochairman at her company. “We have had a great ride together, and I am grateful for all that she has done to bring us to where we are today.”

Sutter joined the company as president in 1999, and played an instrumental role in the re-branding and growth of the business over the past decade. In tandem with the designer, she spearheaded a “second life” for the label, which was best known for its wrap dress in its Seventies heyday, and launched a comeback in 1998. During Sutter’s tenure, DVF grew into a global luxury lifestyle brand with freestanding stores and wholesale accounts in department and specialty stores worldwide. Today the brand is represented in more than 70 countries. The company also added accessories, which range from shoes, handbags, small leather goods and scarves to eyewear, fine jewelry, watches and luggage. In 2011, DVF introduced a home collection, encompassing tabletop, bedding and rugs, as well as a signature fragrance, Diane.

“I have great respect for Diane and the organization we have built together,” Sutter said. “The company has grown tremendously over the last 14 years, and I am very proud of what we have accomplished during my time here.”

Recently, the company has embarked on its next stage. Last year, industry veteran Joel Horowitz, one of the architects of Tommy Hilfiger’s success, joined as cochairman.

The company retained Maxine Martens to handle the search for chief executive officer. Until then, senior management will report directly to Horowitz. “We thank Paula for the passion and commitment she has displayed over her 14 years at the company,” Horowitz said. “We wish her the very best.”

Prior to DVF, Sutter ran her own consulting business, PSI Consulting, and before that was vice president of DKNY’s domestic women’s division.