By and  on November 26, 2013

LONDON — Phillip Lim has brought his cool, insouciant brand of ready-to-wear to London’s South Kensington.

Earlier this month the 3.1 Phillip Lim label unveiled a 3,200-square-foot store at 91 Pelham Street, which the designer has opened in partnership with Club 21 U.K. The long term partnership with Club 21 — the fashion and accessory arm of the Ong family’s Como Group — will see a number of 3.1 Phillip Lim locations open in the U.K., with a second London store set to bow in 2014.

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