MILAN — Despite the slowdown in consumption, especially inSouthern Europe and China in the second and third quarters of the year,Pitti Immagine Uomo organizers said they were fairly optimistic aboutthe fashion outlook.
At its seasonal press conference held hereFriday in advance of the 83rd edition of the men’s wear trade show,Pitti Immagine president Gaetano Marzotto said: “After the difficultiesregistered in July, August and September, in October we saw a greatrecovery in Japan, South Korea and Indonesia, which is one of the mostpromising countries for us.”
Marzotto also pointed to formerSoviet countries, Northern Europe, the Middle East and China as the mostappealing markets for fashion brands.
“If President BarackObama obtains Congressional support to avoid the fiscal cliff, I’mconfident that U.S. consumers will once again become important consumersof fashion and luxury goods,” he added.
Marzotto said Italianfashion and textile consortium SMI Sistema Moda Italia is planning tocreate an association to help small- and medium-sized Italian fashioncompanies to properly distribute their collections in the internationalmarkets.
According to research by SMI, in the first seven monthsof 2012, Italian exports of fashion and textile products registered a0.8 percent increase to 16.1 million euros, or $20.4 million at currentexchange, compared with the same period in 2011. The growth has beenslowed down by the 4 percent decrease in exports to European countries,while exports toward non-European countries grew 7.2 percent. Italianexports to China and Japan jumped 23.3 and 17.8 percent, respectively,and Italian companies’ shipments to the U.S. climbed 18.9 percent.Russia registered an 11.6 increase in exports.
The next editionof Pitti Uomo, which will be held Jan. 8 to 11 at the Fortezza da Bassoin Florence, will showcase the fall 2013 collections of more than 1,020international brands. The show will pay homage to books, featuring atheme called “Bookswearama.”
“A new project, called ‘I Play,’will collect brands focused on technology, design and functionality, allfeaturing a strong fashion identity,” said Pitti Immagine vicepresident Agostino Poletto, referring to labels such as Camper, Ecoalf,Fred Perry, Herschel, Museum, Nabholz, Nixon, The North Face andVictorinox.
Underscoring the focus on sportswear, the PittiDiscovery Foundation will support the European debut of Japanese brandWhite Mountaineering, which, according to Pitti Immagine communicationdirector Lapo Cianchi, will present its next spring collection in Paris.
New entries at the trade show include Italian outerwear companyAllegri; the Adidas SLVR label designed by Dirk Schonberger; theItalian debut of American designer Billy Reid; the new contemporarycollection from Hardy Amies; Begg of Scotland’s new project, and thelaunch of a collection designed by Gabriele Pasini, which will beproduced and distributed by Italian company Lardini.
Inaddition, Dutch denim brand G-Star will present its new collectiondesigned by Marc Newson, and will also unveil a book published byTaschen, featuring a retrospective of Newson’s works.
TheFortezza da Basso will host a mock demonstration spearheaded by Italianluxury label Caruso to support made in Italy men’s wear. Six mannequinswill be displayed throughout the fairgrounds holding a placard thatreads: “In men’s wear, do as Italians do.”
Pitti Immagine hasrenewed its partnership with e-tailer Yoox Group, presenting anexhibition curated by Italian journalist Angelo Flaccavento whocollected 10 must-haves for a man’s wardrobe. The pieces will beavailable for purchase on Yoox’s thecorner.com.
Taking place inconjunction with Pitti Uomo, Pitti W will showcase the women’s fall 2013collections of about 70 international labels, along with a selection ofDanish brands, including Aase Hopstock, Anne Sofie Madsen, Anne West,Camilla Skovgaard, Freya Dalsjö and Louise Sigvardt. Maison Kitsuné willbe the guest designer at the women’s wear fair, presenting itscollections on Jan. 9 and 10 at the historic Palazzo Capponi.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)