MILAN — Despite the slowdown in consumption, especially inSouthern Europe and China in the second and third quarters of the year,Pitti Immagine Uomo organizers said they were fairly optimistic aboutthe fashion outlook.
At its seasonal press conference held hereFriday in advance of the 83rd edition of the men’s wear trade show,Pitti Immagine president Gaetano Marzotto said: “After the difficultiesregistered in July, August and September, in October we saw a greatrecovery in Japan, South Korea and Indonesia, which is one of the mostpromising countries for us.”
Marzotto also pointed to formerSoviet countries, Northern Europe, the Middle East and China as the mostappealing markets for fashion brands.
“If President BarackObama obtains Congressional support to avoid the fiscal cliff, I’mconfident that U.S. consumers will once again become important consumersof fashion and luxury goods,” he added.
Marzotto said Italianfashion and textile consortium SMI Sistema Moda Italia is planning tocreate an association to help small- and medium-sized Italian fashioncompanies to properly distribute their collections in the internationalmarkets.
According to research by SMI, in the first seven monthsof 2012, Italian exports of fashion and textile products registered a0.8 percent increase to 16.1 million euros, or $20.4 million at currentexchange, compared with the same period in 2011. The growth has beenslowed down by the 4 percent decrease in exports to European countries,while exports toward non-European countries grew 7.2 percent. Italianexports to China and Japan jumped 23.3 and 17.8 percent, respectively,and Italian companies’ shipments to the U.S. climbed 18.9 percent.Russia registered an 11.6 increase in exports.
The next editionof Pitti Uomo, which will be held Jan. 8 to 11 at the Fortezza da Bassoin Florence, will showcase the fall 2013 collections of more than 1,020international brands. The show will pay homage to books, featuring atheme called “Bookswearama.”
“A new project, called ‘I Play,’will collect brands focused on technology, design and functionality, allfeaturing a strong fashion identity,” said Pitti Immagine vicepresident Agostino Poletto, referring to labels such as Camper, Ecoalf,Fred Perry, Herschel, Museum, Nabholz, Nixon, The North Face andVictorinox.
Underscoring the focus on sportswear, the PittiDiscovery Foundation will support the European debut of Japanese brandWhite Mountaineering, which, according to Pitti Immagine communicationdirector Lapo Cianchi, will present its next spring collection in Paris.
New entries at the trade show include Italian outerwear companyAllegri; the Adidas SLVR label designed by Dirk Schonberger; theItalian debut of American designer Billy Reid; the new contemporarycollection from Hardy Amies; Begg of Scotland’s new project, and thelaunch of a collection designed by Gabriele Pasini, which will beproduced and distributed by Italian company Lardini.
Inaddition, Dutch denim brand G-Star will present its new collectiondesigned by Marc Newson, and will also unveil a book published byTaschen, featuring a retrospective of Newson’s works.
TheFortezza da Basso will host a mock demonstration spearheaded by Italianluxury label Caruso to support made in Italy men’s wear. Six mannequinswill be displayed throughout the fairgrounds holding a placard thatreads: “In men’s wear, do as Italians do.”
Pitti Immagine hasrenewed its partnership with e-tailer Yoox Group, presenting anexhibition curated by Italian journalist Angelo Flaccavento whocollected 10 must-haves for a man’s wardrobe. The pieces will beavailable for purchase on Yoox’s thecorner.com.
Taking place inconjunction with Pitti Uomo, Pitti W will showcase the women’s fall 2013collections of about 70 international labels, along with a selection ofDanish brands, including Aase Hopstock, Anne Sofie Madsen, Anne West,Camilla Skovgaard, Freya Dalsjö and Louise Sigvardt. Maison Kitsuné willbe the guest designer at the women’s wear fair, presenting itscollections on Jan. 9 and 10 at the historic Palazzo Capponi.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)