MILAN — Despite the slowdown in consumption, especially inSouthern Europe and China in the second and third quarters of the year,Pitti Immagine Uomo organizers said they were fairly optimistic aboutthe fashion outlook.
At its seasonal press conference held hereFriday in advance of the 83rd edition of the men’s wear trade show,Pitti Immagine president Gaetano Marzotto said: “After the difficultiesregistered in July, August and September, in October we saw a greatrecovery in Japan, South Korea and Indonesia, which is one of the mostpromising countries for us.”
Marzotto also pointed to formerSoviet countries, Northern Europe, the Middle East and China as the mostappealing markets for fashion brands.
“If President BarackObama obtains Congressional support to avoid the fiscal cliff, I’mconfident that U.S. consumers will once again become important consumersof fashion and luxury goods,” he added.
Marzotto said Italianfashion and textile consortium SMI Sistema Moda Italia is planning tocreate an association to help small- and medium-sized Italian fashioncompanies to properly distribute their collections in the internationalmarkets.
According to research by SMI, in the first seven monthsof 2012, Italian exports of fashion and textile products registered a0.8 percent increase to 16.1 million euros, or $20.4 million at currentexchange, compared with the same period in 2011. The growth has beenslowed down by the 4 percent decrease in exports to European countries,while exports toward non-European countries grew 7.2 percent. Italianexports to China and Japan jumped 23.3 and 17.8 percent, respectively,and Italian companies’ shipments to the U.S. climbed 18.9 percent.Russia registered an 11.6 increase in exports.
The next editionof Pitti Uomo, which will be held Jan. 8 to 11 at the Fortezza da Bassoin Florence, will showcase the fall 2013 collections of more than 1,020international brands. The show will pay homage to books, featuring atheme called “Bookswearama.”
“A new project, called ‘I Play,’will collect brands focused on technology, design and functionality, allfeaturing a strong fashion identity,” said Pitti Immagine vicepresident Agostino Poletto, referring to labels such as Camper, Ecoalf,Fred Perry, Herschel, Museum, Nabholz, Nixon, The North Face andVictorinox.
Underscoring the focus on sportswear, the PittiDiscovery Foundation will support the European debut of Japanese brandWhite Mountaineering, which, according to Pitti Immagine communicationdirector Lapo Cianchi, will present its next spring collection in Paris.
New entries at the trade show include Italian outerwear companyAllegri; the Adidas SLVR label designed by Dirk Schonberger; theItalian debut of American designer Billy Reid; the new contemporarycollection from Hardy Amies; Begg of Scotland’s new project, and thelaunch of a collection designed by Gabriele Pasini, which will beproduced and distributed by Italian company Lardini.
Inaddition, Dutch denim brand G-Star will present its new collectiondesigned by Marc Newson, and will also unveil a book published byTaschen, featuring a retrospective of Newson’s works.
TheFortezza da Basso will host a mock demonstration spearheaded by Italianluxury label Caruso to support made in Italy men’s wear. Six mannequinswill be displayed throughout the fairgrounds holding a placard thatreads: “In men’s wear, do as Italians do.”
Pitti Immagine hasrenewed its partnership with e-tailer Yoox Group, presenting anexhibition curated by Italian journalist Angelo Flaccavento whocollected 10 must-haves for a man’s wardrobe. The pieces will beavailable for purchase on Yoox’s thecorner.com.
Taking place inconjunction with Pitti Uomo, Pitti W will showcase the women’s fall 2013collections of about 70 international labels, along with a selection ofDanish brands, including Aase Hopstock, Anne Sofie Madsen, Anne West,Camilla Skovgaard, Freya Dalsjö and Louise Sigvardt. Maison Kitsuné willbe the guest designer at the women’s wear fair, presenting itscollections on Jan. 9 and 10 at the historic Palazzo Capponi.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews