By  on May 13, 2011

MILAN — Visitors to the upcoming 80th edition of Pitti Immagine Uomo should pack their comfortable shoes, as the Florence-based fair is set to host a slew of citywide events. Europe’s largest men’s trade fair kicks off June 14 at the Fortezza da Basso with an agenda encompassing brand anniversaries, designer debuts and special guests, building on renewed momentum in the men’s wear sector.

Pitti president Gaetano Marzotto said here Thursday that recovery in Italy’s textile and fashion sector has been better than expected, pointing to a reported 5.6 percent growth in the first quarter, according to research by the Italian fashion and textile consortium SMI. Marzotto credited the industry’s uptick to factors including increased exports and geographical reach. Exports grew 10.4 percent last year to around 24.5 billion euros, or about $34.6 billion at current exchange. As a result, Pitti organizers stressed their efforts to attract Asian buyers to the forthcoming fair. “We’ve not only invited Chinese buyers, but those from oil-rich countries like Kazakhstan,” noted Marzotto.

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