The Council of Fashion Designers of America has joined forces with Planned Parenthood to launch Fashion Stands With Planned Parenthood, an initiative that capitalizes on New York Fashion Week’s global reach to raise awareness and funds for Planned Parenthood’s efforts.
Under the Trump administration, politicians are taking steps to defund Planned Parenthood health centers. Should that occur, millions of people — nearly half of whom are people of color and many who live in rural areas — would lose the care they rely on. To address the urgency of the situation, the CFDA has created a pink pin for CFDA members and supporters to use during their fashion week shows and presentations. Designed by The Creative Group, Condé Nast, the pin has been distributed to all participating designers; public relations, modeling agencies and creative; fashion week locations; industry influencers, and press attending New York Fashion Week from Feb. 9 to 16.
The CFDA worked with Tracy Reese, one of its board members, to encourage designers to wear the pin when they take their bow and place it on one or more models in their show, and distribute them to all front row attendees, as well as their front-of-house staff. More than 40 designers and brands have agreed to participate in the initiative, including Diane von Furstenberg, Carolina Herrera, Cushnie et Ochs, Public School, Jonathan Simkhai, Kate Spade New York, Rosetta Getty, Proenza Schouler, Mara Hoffman, Narciso Rodriguez, Milly, Prabal Gurung, Tory Burch and Zac Posen.
The pin serves as a call to action and a way to highlight the support that CFDA members have for Planned Parenthood. Each pin will be accompanied with an information card that outlines Planned Parenthood’s services and actions they can take to get involved and stand with the organization. The CFDA is encouraging everyone to take a picture wearing the pin and share it using the hashtag #IStandWithPP to followers. The goal is for designers, models, attending media, retailers and influencers to wear the pin so that Fashion Stands With Planned Parenthood goes viral.
“We know that so many people stand with Planned Parenthood — including designers and entertainers — because they and their loved ones have relied on Planned Parenthood for health care, including life-saving care like cancer screenings, birth control, STI testing and treatment and sex education,” Reese said. “Planned Parenthood is often the only option for this type of care in underserved communities. By creating a visually engaging and fashionable pin, we hope to create an organic social media movement promoting awareness and education.”