NEW YORK — Polo Ralph Lauren Corp. will mark the 10th anniversary of its Web site this fall and, to kick off the celebrations, will introduce another aspect of what it calls “merchantainment” — just in time for the Wimbledon and U.S. Open tennis championships.
On June 17, Polo will unveil a one-hour interactive virtual Legends Clinic on ralphlauren.com, featuring three-time Wimbledon champion Boris Becker answering live questions and unveiling a few game techniques from a court at Dukes Meadows near Wimbledon. Tennis enthusiasts and other Polo fans can submit questions for the German tennis icon, and then log on to ralphlauren.com/wimbledon, or on mobile devices at m.ralphlauren.com/wimbledon, to watch the live-stream.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"