NEW YORK — Polo Ralph Lauren Corp. will take over its Southeast Asia wholesale and retail distribution from Dickson Concepts International Ltd., effective Jan. 1, 2010.
Dickson Concepts will serve as Polo’s licensee for the region until then.
At Polo, the Southeast Asia region is made up of China, Hong Kong, Malaysia, Indonesia, Singapore, Taiwan, the Philippines and Thailand. The move is in line with Polo’s overall corporate strategy to take licenses back in-house, which has proven a successful strategy to better control the quality, distribution, image and growth of the company as a whole. In recent years, Polo has taken back licenses for footwear and Polo Jeans, Lauren by Ralph Lauren, and its European and Japanese business.
“Today’s announcement represents a significant strategic step for our company as we continue to develop our business globally,” Lauren, the company’s chairman and chief executive officer, said. “The appetite for our brand and products in Southeast Asia is strong and growing, and we expect to build on the momentum by reinforcing our luxury lifestyle positioning and elevating our distribution in the region.”
In Southeast Asia, Dickson Concepts sells Polo merchandise through approximately 40 freestanding stores and nearly 100 shop-in-shops.
Roger Farah, president and chief operating officer, called the region “a dynamic, emerging market with incredibly strong growth characteristics.”
“We are grateful to Dickson Concepts for enabling us to establish Polo Ralph Lauren as a premier lifestyle brand throughout the region over the last two decades, and we look forward to working closely with them on a smooth transition,” Farah said. “The work we will undertake to develop Southeast Asia is similar to what we’ve done successfully in Europe and are currently executing in Japan. With control of our distribution, we intend to leverage our world-class managerial, marketing and merchandising capabilities to deliver significant revenue and profit growth over the long term.”
A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)
For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion
The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)