NEW YORK — Polo Ralph Lauren Corp. just built a retail mansion on Madison Avenue — and tonight the company plans to rip it apart, make it disappear, reconstruct it, and do a whole lot of other shenanigans using groundbreaking digital technology that could change the way retailers consider using their facades, not to mention fashion shows, advertising and more.
It’s been 10 years since the company launched polo.com (which now operates as ralphlauren.com), and as part of the anniversary, Polo is staging a four-dimensional installation at its stores on 888 Madison Avenue here and on London’s New Bond Street with a light performance that could be straight out of the blockbuster movie “Inception.” Except that this isn’t Hollywood fiction. Up to 1,000 people are expected to witness the event live in both cities, and in New York, the company received permits to block off two lanes of traffic on Madison Avenue.
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