By  on December 20, 2011

BEVERLY HILLS — Italian jeweler Pomellato has opened its largest boutique to date, a 5,000-square-foot, two-story space at 320 Rodeo Drive here. Following U.S. locations in New York, Bal Harbour, Fla., and Chicago, the store, framed by a stone facade emulating Roman arches, is the first to house both the signature collection and its younger brand, Dodo.

Designed by architect Raffaella Bortoluzzi, the first-floor space housing Pomellato’s fine jewelry is composed from neutral stone materials with black lacquer and gold accents, while the upstairs Dodo space features gold walls with bright red accents. Retail prices range from several hundred dollars for a Dodo charm bracelet to $5,000 and upwards for fine jewelry.

According to chief executive officer Andrea Morante, the company is expanding its retail footprint geographically. “We are following a typical standard whereby when you have a fairly good European platform, you come to the States at the closest entry point, the East Coast, and work your way west,” he said. Calling the Chicago store, which also opened this year, “the real test for the rest of America after New York,” Morante said the Beverly Hills location was strategic in terms of reaching the California market, Asian tourists and Hollywood stars.

Tilda Swinton, who has appeared in the company’s television and print ads for the past three years, is set to host an opening party next month during awards season.

Morante predicted that once Chinese customers begin traveling to the States en masse, Los Angeles will be an obvious entry point. “Trying to follow the Chinese consumer will be name of the game in the following years, and making our next big retail push in China will be a priority,” he said. Also on his hit list are stores in Tokyo, Singapore and South Coast Plaza in Costa Mesa, Calif.

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