NEW YORK — With the opening of a Decades pop-up shop at Ports 1961’s Meatpacking District store here, the two companies are working on a serious twofer.
This story first appeared in the October 8, 2013 issue of WWD. Subscribe Today.
For starters, they aim to tap into the buzz around two museum exhibitions about Azzedine Alaïa and Jean Paul Gaultier. Decades’ Cameron Silver has culled vintage pieces from both designers for the Ports 1961’s outpost that will bow Oct. 20 and 21. Vinyl postings will go up in Ports’ Ninth Street store this week to pique Ports’ shoppers curiosity and to attract Decades’ fans.
With “Alaïa” now on view at the Palais Galliera in Paris and “The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk” bowing Oct. 25 at the Brooklyn Museum (the show’s only East Coast stop), Silver has scoured the Decades closet to find 20 years worth of designs from both designers. Aside from wearing Ports’ men’s wear, he has called in his share of Ports for various styling projects over the past year.
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Ports director of marketing Eddie Parsons said Monday, “A few people have challenged me about the idea of giving store space to someone else, but I don’t see a problem. I think it’s pretty cool. Normally Cameron does this type of thing privately but this will be open to the public.”
He and Silver will be helping shoppers in the boutique during what will be extended hours. And both aim to walk away with an assortment of new clients. “It’s actually a very friendly thing,” Parsons said.
The pair agreed to team up sooner rather than later. Still wrapping up his book tour and with the Cameron Silver for Nine West collection now out in stores, the frequent-flying vintage dealer told Parsons, “Let’s go ahead and do it now. If not, it will never happen.”