By and  on July 27, 2011

MILAN — Three years after Brioni initiated a search for aninvestor, the Italian men’s powerhouse could be nearing a sale — and tonone other than PPR.

The French group that owns Gucci firstemerged as a possible investor in Brioni in 2009 after the Italiancompany tapped BNP Paribas in November 2008 to help sell a 20 to 25percent stake. A prospectus was said to have reached a short list ofpotential investors, including PPR, LVMH Moët Hennessy Louis Vuitton andMediobanca. Later that year, Brioni said it was no longer seeking aninvestor.

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