By and  on November 16, 2011

PARIS — French retail-to-luxury firm PPR on Wednesday unveiled the first complete annual environmental profit and loss account for its sporting goods brand Puma, and said it would extend the reporting practice to all its luxury and sport and lifestyle brands by 2015.

The move is part of the “PPR Home” sustainability initiative launched in March by PPR chief executive officer François-Henri Pinault and the group’s chief sustainability officer Jochen Zeitz.

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