By and  on January 5, 2010

MILAN — No wedding bells are in sight for Prada.

The Italian luxury goods company strongly denied reports Tuesday it is in talks to sell a third of its shares to Compagnie Financière Richemont SA. A Prada spokesman said the company “categorically denies any negotiation whatsoever to sell any share to Richemont.” A spokesman for Richemont, which controls a stable of brands including Van Cleef & Arpels, Cartier, Chloé and Dunhill, said the Geneva-based group never comments on rumors. A well-placed source, however, dismissed the story as “just silly. I don’t know where they got it, and clearly it’s a quiet time for news.”

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