NEW YORK — Prada Eyewear has found a new home here.
The Sunglass Hut in Rockefeller Center has been remade temporarily as the first Prada Eyewear Concept Store. The shop, which opened Tuesday and runs through May 5, features special Prada displays, windows, flooring and signage that came directly from the firm’s Milan headquarters. The Concept Store will showcase Prada exclusively, including styles designed specifically for the store.
Sunglass Hut and Prada’s eyewear license are both owned and operated by Luxottica Group, the $7.65 billion licensing firm also based in Milan.
“We created this collaboration to give our customers a special shopping experience and to have fun,” said Jack Krause, general manager at Sunglass Hut. “The goal is to share what the Prada heritage means while allowing Sunglass Hut to be a curator for the brand and help show who they are and where they’re from. In today’s market, you have to create special shopping experiences for consumers.”
The Prada Eyewear Concept Store showcases the same black tiling, wall mountings and details found in Prada’s first store in Milan’s Galleria neighborhood. Historical elements seen on the eyewear include triangles that read “Milan 1913,” signifying the firm’s beginning.
“It’s the little details that directly relate to the founding of our brand,” said Matteo Sessa Vitali, licensing director at Prada. “We wanted to make it feel like a store within a store, like people are shopping at Prada.”
Since purchasing Sunglass Hut in 2001, Luxottica has been evolving the store concept from kiosk-type outlets found in airports to specialty, design-driven boutiques. All 1,905 Sunglass Huts around the world are incorporating a new logo and store design concept.
“The long-term strategy for Sunglass Hut is to be a curator of cool and an authority of hip eyewear,” Krause said. “This is one more step in our evolution as a brand. With Prada, we get to teach consumers about eyewear through the context of Prada, and it’s important for both brands to create these experiences right now.”
Krause said the two firms will continue to collaborate, but that New York is the only location operating the special concept store. He declined comment on whether Sunglass Hut will continue to play host to additional brands carried at the store.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)